My wife is a nurse. But outside of the hospital, we call her the vein whisperer because she is great at starting IVs. She’s, like, part of this IV S.W.A.T. team that rushes into the patient’s room, finds the vein, pokes it, and runs out.
In short, she’s really good at that part of her job.
And I think if we can learn one thing from my wife, it’s that you should find one thing in your profession that you are really good at, and stay better at it than everybody else. That way, there will always be a need for your services.
Now that I’ve blown your mind, check out these articles.
Creativity Tips From 5 Very Funny People (Inc.com) – “Cleese concludes, standing on the shoulders of scientists like Donald MacKinnon, that creative people are those who play at work. Play releases the creative spirit because play has no real purpose or end goal. Without a goal, there is no stress, and creativity can run riot.”
The Culture of Long Agency Hours (Digiday) – “Too often at agencies, it’s those staffers who work the longest hours that are deemed the most committed to the cause. The culture is one of bragging rights, in which she who logs the most time in the office is often deemed most important to the organization, despite the fact she might simply be inefficient. The system often rewards quantity over quality. And it trickles down.”
Subject Matter Experts Will Play A Big Part In The Future of Brand Journalism (Holtz Communication) – “It’s important to understand that SMEs-as-brand-journalists is part of the future. Great writers will always have value and companies will always be able to use them. But the idea of hiring writers to write about areas of expertise that are alien to them makes a lot less sense than teaching people who are already experts how to write well.”
18 Ways Your Office Job Is Destroying Your Body (Business Insider) – “Photocopiers are a source of potentially deadly ozone if the filter isn’t periodically changed, and even small amounts can cause chest pain and irritation. Laser printers do too, along with toner particles that can get in your lungs and blood stream, which could lead to lung disease and other ailments.”
Why Checking Facebook Makes Us Feel Bad About Ourselves (Fast Co.Design) – “Furthermore, of all envy a person experiences in their entire lives, users report that Facebook is causing about 20% of it, serving as what researchers call a ‘breeding ground’ for these feelings.”