It is very easy to bite off more than you can chew, especially when it comes to marketing.
Every day, it seems, a shiny, new marketing tactic comes across your desk that is the MUST HAVE tool to add to your marketing arsenal.
Content marketing. Social media marketing. Experiential marketing. Influencer marketing.
It’s enough to make your head spin, and that’s speaking from the perspective of somebody who does marketing and public relations for a living.
Imagine if you are a small business owner who needs to market your business, while at the same time make money to keep the doors open and employees happy?
It’s easy to understand why marketing is so overwhelming.
Thankfully, you don’t have to be all things to all people. (Or, in this case, your current and potential customers.)
It’s smart to focus on one marketing tactic until your in-house marketing is in a good spot.
There has been a lot of buzz surround email marketing lately, and for good reason: it doesn’t take a lot of time to send out a twice-weekly or monthly email newsletter to your customers.
Services like MailChimp and Constant Contact make it easy to create and manage an email campaign. All you have to do is write it, plug it into a template, and schedule it for distribution. These software programs then allow you to see what’s resonating and how many people are opening your content.
Of course, you can always meet your customers where they hang out with a social media marketing campaign. A simple social media editorial calendar will help you streamline your content and plan for posting accordingly, and Canva provides some easy-to-use tools to make your content stand out.
But now that Facebook has announced plans to prioritize the content your friends and family post over that of a publisher or business, it remains to be seen how effective your content will be when posted to the newsfeed.
But just because you think you are good at multitasking doesn’t mean you should multitask, and this goes for marketing, too.
Don’t do it yourself if there are more important tasks to be completed.
Hire somebody to do it for you.
There are a lot of people who can help you market your small business so you can focus on the business side of things. If you’re unsure of where to turn, Upwork is a good place to start. You might get into a bidding war with a few freelancers, but you can see the work they produce before you decide to work with them.
Like the headline of this blog post suggests, marketing is overwhelming, and if you spend too much time getting into the weeds, you’re going to become frustrated.
Marketing your product or business, however, is also essential, and therein lies the rub: you have to do it but it can’t come at the expense of running the business.