That’s What He Read is a look back at five of my favorite articles from the past week. It covers all topics, but you’ll usually find the focus on writing, social media, and storytelling. I try to add some color to spice it up, but I usually fall flat on my face. Anyway, enjoy!
Mitch Albom Must Be The World’s Most Miserable Sports Fan (Awful Announcing) – If you follow me on Twitter, you know that I loathe Detroit Free Press sports columnist, Mitch Albom. The sad part is that he used to be my favorite sports writer. Now he’s like the old man who sits on his front porch and yells at the neighborhood kids to get off his lawn. Anyway, Ian Casselberry nails it in his description of how far Mr. Albom has fallen. I suggest you read it.
The Shameful Triumph of Football (The Atlantic) – Contrary to my tweets last Sunday during the Detroit Lions playoff loss, I’m not a big fan of the NFL. The league’s popularity has soared even during a season that has it’s fair share of controversy and negative PR for certain players. Tuning in each week tells the league everything’s fine, even when we tell ourselves it’s not, but we can’t tune out.
The 51 Greatest Articles on Writing I’ve Ever Read (Buffer) – Whether you’re a PR person, a novelist, a content marketer, or just someone looking to write better, you’ll surely find something in here that will capture your interest.
A Teenager’s View on Social Media (Medium) – I found this post to be quite insightful, even though it told me a few things I already suspected. Namely, teens hate Facebook, love Snapchat. But hearing why they love and hate certain channels was a peek inside the mind of most brand’s target demographic. Who needs million dollar research budgets when what we want is right in front of us.
Atlanta Hawks Host Tinder Night (Atlanta Journal-Constitution) – I would’ve expected a team like the Philadelphia 76ers or New York Knicks to host a Tinder night, not the Atlanta Hawks. Bad teams need to keep fans interested, but the product on the floor in Atlanta is good enough that fans don’t need a diversion. Still, the same team whose CEO sent a letter excusing fans from staying up late to watch the team play on the West Coast hosted a night based on a popular matchmaking app. Not something you’d expect to see, but maybe that’s why it worked.
Did you read anything this week you want to share with the class? Tell me in the comments!