That’s What He Read is a look back at five of my favorite articles from the past week. It covers all topics, but you’ll usually find the focus on writing, social media, and storytelling. I try to add some color to spice it up, but I usually fall flat on my face. Anyway, enjoy!
Time to Reassess Real-Time Marketing (Scott Monty) – We can blame Oreo for this mess. They capitalized on a combination of luck and preparation to fire off the ‘tweet heard ’round the world’ during Super Bowl 47, and now every brand thinks that setting up a War Room will help them capture that same bolt of lightning. Well, there’s a reason why the saying revolves around lightning and not lightning bugs. The bolt is much harder to catch, as was evident this year.
10 Ways Facebook Has Ruined Your Life (Mashable) – My first thought was “Only ten?” But this list nails all it. In the grand scheme of things, a lot of this is not important to our every day lives, but if you’re spending so much time using something, you should at least enjoy it, right?
How Netflix is turning viewers into puppets (Salon) – This article is over two years old, but I found it while perusing the House of Cards subreddit on Reddit and it’s fascinating. Essentially, as the headline suggests, Netflix used Big Data culled from 29 million of their streaming video subscribers to learn how they watch TV to create better content for their audience. House of Cards is/was the first show to exploit that data. I’d say it worked.
How Top Publishers Are Using Snapchat (Digiday) – Count me among the many who like Snapchat’s new Discover feature, and it appears I’m not in the minority. But just how many people are in this group? That’s tricky. See what one publishing executive had to say: ““I can’t tell you what the numbers are, but they’re fucking incredible.”
The Hidden Cost of a Flexible Job (The Atlantic) – In my humble opinion, if your workplace offers a flexible work arrangement but you work late often to give the impression that you are, indeed, working, then you’re doing it wrong. And so is the workplace that breeds this type of activity. If I didn’t have a client, I could work from home every single day and not miss a beat. It’s a perk I readily enjoy and am glad it’s offered. But if it ever gets to the point where i’m working late just for the sake of keeping up appearances, then I will gladly forego the ability.
What did you read this week? Anything good? If so, share it with us!