That’s What He Read is a look back at five of my favorite articles from the past week. It covers all topics, but you’ll usually find the focus on writing, social media, and storytelling. I try to add some color to spice it up, but I usually fall flat on my face. Anyway, enjoy!
Brands Attempt To Cash In On The #BlizzardOf2015 (Digiday) – In case you’re wondering, my new favorite pastime is watching brands on Twitter try to be clever in the face of a momentous event like a record-setting blizzard. Leave it to a toothpaste brand to totally miss the point. I can’t wait to see who falls flat on their face during the Super Bowl.
The New Measles (The Atlantic) – I try to keep my opinions to myself. It’s part of the reason why I deleted Facebook. But I can’t sit and pretend that I think it’s okay for people to not vaccinate their kids. I don’t understand how, when so much information out there is against it, people think not vaccinating is the right decision. (Check Wendig, for his part, might be close to the answer.)
NFL Still Living In Fantasyland (Sports On Earth) – Will Leitch is right: “We all now live in the NFL Experience, Engineered by GMC. Pro football’s interactive theme park … it’s just America. Go ahead and fight it if you want: You’ll never win.”
AT&T Launching Scripted Series on Snapchat (AdWeek) – This is the future. In a week that saw SnapChat launch a new content platform for media companies called “Discover”, now AT&T is using YouTube stars with established audiences to create a scripted series that will run on SnapChat. I’m keen to see where this goes.
Why You Should Tell Your Children How Much You Make (New York Times) – My wife and I talk about money with our kids all the time, but they don’t have a firm sense of the value of it. However, my oldest daughter has a wallet with some of the money she’s gotten from the Tooth Fairy. If she wants to buy something, we make her use her own money, give it to the cashier, and collect her change. It’s not everything, but I think it’s a step in the right direction to get her to understand that value of money (and how quickly it disappears.)
What did you read this week? Anything amazing? Share it!