Every Friday, I share the best stuff I’ve read on the Web with you, my dear reader.
Here’s the best of the best from this week.
Millennials: They Aren’t So Tech Savvy After All (ReadWriteWeb)
Millennials. They’re all the rage in marketing circles. And they were practically born with a piece of technology in their hands. But one survey claims millennials, who are usually seen and savvy adopters of tech, only use it for fun and games. Excel spreadsheets are a foreign concept. Will they be positioned to take over the jobs you and I retain right now? Or are we giving them too much credit?
I have long maintained that PR and marketing professionals exist in their own little bubble of self-importance, and this infographic pretty much proves that. According to the stats, only 33 percent of “normal” people use Twitter to follow brands they like. Are we just preaching to the choir?
10 Signs Of A Horrendous Press Release (PR Daily)
I used to think the press release was dead. But now I see that there is real value in them, if they’re used for good. Are you still writing press releases? If so, you should read how to make them not horrendous.
Gladwell thinks entrepreneurs will eventually be remembered for how they helped mankind, not for their ability to make a lot of money and beautiful products. And that’s what Steve Jobs cared about above all else: making beautiful products. His philanthropic efforts are well documented. It’s preposterous now to think that Bill Gates will one day be more revered than Jobs, but stranger things have happened.
NASCAR And Twitter Team Up For Audience Growth (Fast Company)
A few months ago, I saw Twitter was looking to hire people for to do something that was sports-related. Well, this team up between NASCAR and Twitter is the result. For the Pocono 400, the two companies teamed up to debut an augmented television experience that would serve as a companion to the race. I’m not a huge NASCAR fan, but I would definitely use for other major sporting events. I think they’re on to something…
This one pretty much explains itself. A storyboard artist from Pixar compiled 22 nuggets of storytelling wisdom that she had gleaned through the years, and shared them on Twitter. If you’re in the business of telling stories, you owe it to yourself to read all 22 of them.
What did you read this week?