05
Apr 13

That’s What He Read – April 5, 2013

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Golf.

It’s all I can think about when the weather starts to turn. And, yes, the weather will eventually turn in Michigan. Maybe slowly, like a Walking Dead zombie, but it will turn.

So as I stare out the window and daydream about hitting the links, here are some articles I read this week.

Enjoy.

Instagram and Vine Shake Up News Industry (Mashable) – “With apps like Instagram, Vine and Funky, your news could soon look a lot more like you made it yourself.”

Workaholism and the myth of hard work (Psychology Today) – “At least 30 percent of employed adults don’t take all their vacation days, according to a 2005 Harris Interactive poll. Each year, Americans hand back 421 million days to their employers.”

The Internet ‘Narcissm Epidemic’ (The Atlantic) – “In virtual space many of the physical interactions that restrain behavior vanish. Delusions of grandeur, narcissism, viciousness, impulsivity, and infantile behavior for some individuals rise to the surface.”

The Touch-Screen Generation (The Atlantic) – “The toddler was starting to fuss in her high chair, so the mom did what many of us have done at that moment—stuck an iPad in front of her and played a short movie so everyone else could enjoy their lunch.”

Why is it so hard for us to imagine Buzzfeed can do serious journalism? (PaidContent) – “We like to think of newspapers like the New York Times or the Washington Post as monolithic bastions of “serious” journalism, but the reality is that newspapers have always been a blend of the ephemeral and the important. In most cases, it’s the entertainment column or the fashion feature on a drug-addled celebrity that pays the bills, and allows newspapers to send reporters to Afganistan or undercover to investigate a health scandal.”

What did you read this week?


01
Mar 13

That’s What He Read – March 1, 2013

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A good friend of mine has suggested to me, on more than one occasion, that I need to read Game of Thrones. So after much debate, I finally broke down and started watching Game of Thrones on Netflix.

And, truthfully, I’m so glad to be a part of what everyone on Facebook already talks about, even though I’ve only watched two episodes. (Disc two is next in my queue.)

It’s times like these when I realize I’ve still got what it takes to be a part of the popular crowd, even if I watch the show in the dark in my basement. Alone.

Anyway, if you like Game of Thrones, you’ll love these stories.

How Nike Landed Michael Jordan (ESPN.com) – “In order to protect the company, Nike included a clause in Jordan’s deal that said if he didn’t accomplish one of three things — win Rookie of the Year, become an All-Star or average 20 points per game — in his first three years, it could end the deal two years early. Falk then asked, ‘What happens if he doesn’t do any of those three, but still sells shoes?’ Nike’s response, according to Falk, was if Jordan sold at least $4 million worth of shoes in his third year, he’d get the final two years of the deal.”

Every Brand Has a Story To Tell (Journalistics) – “If you find yourself stuck with a client that at first seems like a dud, take a step back and try to look for the real stories behind the brand. Shadow the founders of the company as they give a tour to high school students and hear the stories they tell about how the company got started. Listen to the old-timers talk about how they weathered the tough times, or what it was like to work for the company in it’s glory days. If it’s a new company – or a new line of products the company is bringing to market – seek out and search for the spokespeople that are most passionate about the brand. Everybody was excited about the business at one time or another – that excitement is often where the best stories are hiding.”

Watch Out for Google Glasses (The Street) – “Can you imagine the bar scene when people start wearing Google Glasses? Within a second or two, you will have all available information about the person in front of you. Some of that information may not be so flattering.”

How “Golden Eagle Snatches Kid” Rules The Internet (Buzzfeed) – “The boy is alright, and the horror you felt gives way to relief. Thirty-five seconds in, the video replays the moment in slow motion because that’s what happens at the end of every dunk on SportsCenter. The screen fades to black. And then you copy the video URL, go to your Facebook account, and paste it in the status box, add a “what the fuck!” or something equally trite, and share. You’ve just done precisely what Professor Robin Tremblay wanted you to do.”

How the CIA Used a Fake Sci-Fi Flick to Rescue Americans From Tehran (Wired) – “Sidell, who had been working in Hollywood for nearly 25 years, always said the whole town ran on BS, but even he was surprised by how easily the fictional universe of Studio Six took on the force of apparent reality. It was not long before this small CIA outpost found itself deep in the movie business.”

Omens (Aeon Magazine) – “The risks that keep Bostrom up at night are those for which there are no geological case studies, and no human track record of survival. These risks arise from human technology, a force capable of introducing entirely new phenomena into the world.”

Study: Global Warming Can Be Slowed By Working Less (U.S. News & World Report) – “A worldwide switch to a “more European” work schedule, which includes working fewer hours and more vacation time, could prevent as much as half of the expected global temperature rise by 2100, according to the analysis, which used a 2012 study that found shorter work hours could be associated with lower carbon emissions.”

That’s all I have for this week. What do you want to share?


22
Feb 13

That’s What He Read – February 22, 2013

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My wife is a nurse. But outside of the hospital, we call her the vein whisperer because she is great at starting IVs. She’s, like, part of this IV S.W.A.T. team that rushes into the patient’s room, finds the vein, pokes it, and runs out.

In short, she’s really good at that part of her job.

And I think if we can learn one thing from my wife, it’s that you should find one thing in your profession that you are really good at, and stay better at it than everybody else. That way, there will always be a need for your services.

Now that I’ve blown your mind, check out these articles.

Creativity Tips From 5 Very Funny People (Inc.com) – “Cleese concludes, standing on the shoulders of scientists like Donald MacKinnon, that creative people are those who play at work. Play releases the creative spirit because play has no real purpose or end goal. Without a goal, there is no stress, and creativity can run riot.”

The Culture of Long Agency Hours (Digiday) – “Too often at agencies, it’s those staffers who work the longest hours that are deemed the most committed to the cause. The culture is one of bragging rights, in which she who logs the most time in the office is often deemed most important to the organization, despite the fact she might simply be inefficient. The system often rewards quantity over quality. And it trickles down.”

Subject Matter Experts Will Play A Big Part In The Future of Brand Journalism (Holtz Communication) – “It’s important to understand that SMEs-as-brand-journalists is part of the future. Great writers will always have value and companies will always be able to use them. But the idea of hiring writers to write about areas of expertise that are alien to them makes a lot less sense than teaching people who are already experts how to write well.”

18 Ways Your Office Job Is Destroying Your Body (Business Insider) – “Photocopiers are a source of potentially deadly ozone if the filter isn’t periodically changed, and even small amounts can cause chest pain and irritation. Laser printers do too, along with toner particles that can get in your lungs and blood stream, which could lead to lung disease and other ailments.”

Why Checking Facebook Makes Us Feel Bad About Ourselves (Fast Co.Design) – “Furthermore, of all envy a person experiences in their entire lives, users report that Facebook is causing about 20% of it, serving as what researchers call a ‘breeding ground’ for these feelings.”

***
That’s all for this week.
What did you read?

08
Feb 13

That’s What He Read – February 8, 2013

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I was in Philadelphia earlier this week for work. It didn’t dawn on me until yesterday evening that I was mere blocks from The Liberty Bell. But a quick Internet search told me that the exhibit was already closed, so the Instagrammer in me died just a little bit.

Oh, well. Maybe next time.

Since you’re likely snowed in today, here are some articles to read.

Better Than Human: Why Robots Will — And Must — Take Our Jobs (WIRED) – “It may be hard to believe, but before the end of this century, 70 percent of today’s occupations will likewise be replaced by automation. Yes, dear reader, even you will have your job taken away by machines. In other words, robot replacement is just a matter of time.”

“Facebook Fatigue” Could Throw Monkey Wrench in Social Marketing and PR Strategy (Bulldog Reporter) – “Moreover, Pew paints Facebook as a place of growing irrelevancy and tedium for an increasing percentage of adults. Family member and friend connections may keep people attached to the site, which means they won’t quit Facebook, but they’re not visiting as often, nor are they experiencing the same type of enjoyment as they once did, the article reports.”

Inside Patagonia’s Content Machine (Digiday) – “Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products. Boland doesn’t see it that way. He sees great content and conversations around products as something that naturally occurs, without the need for marketers to be so heavy-handed.”

Watching the Super Bowl From Coca-Cola’s War Room(s) – (AdAge) – “There was a pause and then applause to acknowledge Coke’s first ad, “Security Camera,” which was unrelated to the “Mirage” campaign. There was another pause as Pepsi Next’s “Party” ad aired. The Coke team quickly posted a response to Pepsi Next that it had prepared earlier, a message from a Coke showgirl saying a house party was nothing compared to Reno. Otherwise, eyes remained glued to computer screens.”

Bang With Friends: The Beginning of a Sexual Revolution on Facebook? (Fast Co.Design) – “The premise is so obvious, you’ll kick yourself for not thinking of it first. You install the app, then the app lists your Facebook friends of the opposite sex. You click if you’d like to “bang” them, and no one ever knows . . . that is, unless one of those friends installed the app and elected to bang you, too. Bang With Friends makes finding a mate as easy as window shopping on Pinterest.”


01
Feb 13

That’s What He Read – February 1, 2013

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I had a doctor’s appointment early this week. My annual physical. They drew blood. The results came back.

My cholesterol is a little on the high side.

Even though it should be fixed through more exercise and watching what I eat, it was a reality check: I’m not getting any younger.

I can’t eat anything I want like I used to. I can’t stay up until 2 a.m. and bounce back the next day like I used to. Three beers gives me a hangover the next day.

We’re all getting old. And slowly we will fade away.

How’s that for a cheerful Friday message?

Reddit: Where Brands must “Earn” Media (CisionBlog) – “Even though brands are not flocking to Reddit, this doesn’t mean their presence should be ignored.  In 2012, Reddit generated 37 Billion page views, 400 million unique visitors and over 260 million comments,  so we know that Reddit has a fairly large and active community, but how does a brand insert itself into these conversations?”

Go Ahead, Hit the Snooze Button (New York Times) – “Workers waste an extra 8.4 minutes online—checking email, refreshing the TMZ.com home page, and so on—for every hour of interrupted sleep the previous night.”

How to Have a Year that Matters (Harvard Business Review) – “You don’t get to a life well lived using the tired capabilities and skills built to Farmville the cubefarm. You need to ‘use’ not just your whole mind, but to learn to employ your whole being: mind, heart, soul, and body. If nothing less than a life worth living’s your goal, you probably need to nurture not just the so-called pseudoscientific skills of a sartorially power-suited spreadsheet jockey — counting beans, pillaging the townsfolk, sweetly stabbing your peers in the back, all the while slickly glad-handing your higher-ups — but the arts of empathy, humility, passion, imagination, rebellion, to name just a few.”

‘IT’S NOT WORTH IT’: Ad Exec’s Brutal Rant Before He Died of Cancer is Absolutely Chilling (Business Insider) – “This was the con. Convincing myself that there was nowhere I’d rather be was just a coping mechanism. I can see that now. It wasn’t really important. Or of any consequence at all really. How could it be. We were just shifting product. Our product, and the clients. Just meeting the quota. Feeding the beast as I called it on my more cynical days.”

Do We Really Want To Live Without the Post Office? (Esquire) – “But nobody wants to hear that more than 70 percent of those losses were for extraordinary budget obligations mandated by Congress, or that the postal service posted its thirteenth-straight quarter of productivity gains. In a nation obsessed with cutting budgets and government fat, there is no better target than the federal postal worker who will have her route delivering paper mail for life, and then try to pass it on to her daughter.”

If you read something great this week, tell the class about it.