The sign in the picture above is on the front of a restaurant that is opening soon near my house.
Whomever is opening this restaurant is taking a gamble that their investment will pay off in the long run in the form of a successful, well-respected community hamburger joint. I’m also assuming that this person thinks they have an eye for detail that one must have to open a successful franchise.
But if you look at the bottom, left-hand corner of the sign, you’ll notice one glaring spelling error.
Now, I’m not perfect when it comes to grammar and spelling, but as a public relations professional, I’m paid to be. So when I see spelling mistakes, they jump out at me. Usually, however, they’re found in first drafts and are easily remedied.
But this one…those who are making the “big decisions” don’t have access to a dictionary? My knowledge of sign-making is sketchy, but I’d guess that this sign had to go through at least three sets of eyeballs before it was printed: the person who created the sign, somebody to review it, and the printer. (And nobody caught this?)
If you were sinking a large chunk of your bank account into a new business venture, wouldn’t you want to make sure everything was perfect before the opening?
I know it’s just a misspelled word but, to me, it says a lot about the people who own this business, and it’s a terrible first impression.
I give them six months.
(Now, if you’ll excuse me, I have to get down from my soapbox and take my daughter to the zoo.)