Time Is Our Most Precious Commodity

If you have been creeping in my LinkedIn profile — you know who you are — you may have noticed I recently started my own company, Yelram Media.

This cleverly-named entity was born out of a desire and necessity.

But if I’m being completely honest, the idea was always percolating in the back of my brain, just waiting to be unleashed.

Sometimes, getting let go from you full-time job is all the impetus you need to do what you’ve always wanted to do. At least, that’s what I’ve been telling myself since this became a reality.

Anyway, in discussions with potential clients about how we can partner together, one word keeps popping up when we talk:

Time.

I’ve talked about how time is fleeting on this blog before, but the point of this post is somewhat different.

Business owners simple don’t have enough time in their day to do everything they want.

That’s the refrain that continues to emerge: “I want to better market my business and spend more time creating content my potential customers will appreciate, but I have to run my business.”

I get it. The priority is, and always will be, making money to stay afloat. Pay the mortgage. Put food on the table.

This isn’t breaking news to anyone, but understanding where your skills can translate to help a business succeed is vitally important in this day and age of marketing.

I was listening to the excellent The Why And The Buy podcast last night, and my good friend Jeff Bajorek (who hosts it with Christie Walters) made the truthful claim that everyone claims to be a digital marketer nowadays.

Figuring out how you can differentiate yourself from others is key, and that often comes down to identifying your strengths and being able to clearly state to potential clients how your offerings will save them time.

When you can package that with a proven ability to bring in new customers, well, now you’re just ahead of the curve.