That’s What He Read – November 2, 2012

It hasn’t been a long time since I read something, but it has been a long time since I told you what I read. And I know you want to know.

So, without further ado, here’s some good stuff from this past week.

10 ground rules for content marketers (Marketing Profs) – For those of us who once wished to be journalists, brand journalism and content marketing is the next best thing. While breaking the rules seems to be, ahem, the rule nowadays, it’s still a good idea to follow some semblance of guidelines as you create content.

How to tell your sustainability story (GreenBiz) – Do you know what sustainability communications pro Anna Clark thinks is the most important ingredient when a company talks about sustainability? Storytelling. Or, as she puts it, “an authentic narrative.” As somebody who runs an environmental blog for a large company, I can’t argue with this. When you get right down to it, the voice is almost as important as the content. Remember that.

A Reddit Forum Prompts Questions of Where to Draw a Line (New York Times) – Part of Reddit’s charm, I guess, is its refusal to bend to the will of those who are not part of its community. But when a forum dedicated to “creepshots” of women elicits outrage from the mainstream, moderators can be forced to make changes. But will they? The future of the Internet might depend upon it.

Forget Work-Life Balance: It’s Time for Work-Life Blend (Forbes) – Speaking as somebody who values a reasonable work-life balance, I’m actually okay with this trend. I think it gives us more flexibility to finish our work. Maybe we leave at 3 p.m. to attend our daughter’s school play, but the expectation remains that we will finish our work. If handled properly, it can lend itself well to less stress.

A Greek island’s secrets to long life, in 11 bullet points (Washington Post) – Raise your hand if you don’t want to live a healthier and longer life. That’s what I thought. According to these bullets, regular naps, healthy food, and exercise seem to be the key. That doesn’t seem too hard.

Ten writing mistakes that make you look unprofessional (Bad Language) – Passive writing is the worst kind of writing. If you can add “by zombies” to the end of your sentence and it makes sense, you’re writing in the passive voice.

What did you read this week?