I went car shopping this week.
During a lull in the conversation with the salesman, he asked me what I do for a living. Instead of saying I’m a five-star restaurant chef (you know, because everybody knows what a chef does) I told him that I work in public relations.
This spurred a five-minute conversation about advertising and I Dream of Jeannie.
Yep. The life of a PR professional.
On that note, on to the links.
If you’ve never perused Reddit, stop right now and go to there. Then, after you realize you just lost three hours of your day, come back. Then, and only then, will you realize the power this site holds over its users. The article above explains that the site has grown to massive proportions, with their only advertising method being $500 worth of stickers.
The “Busy” Trap (New York Times’ Opinionator blog)
This was the best article I read this week. I wholeheartedly agree that this idea of “busyness” is mostly of our own doing. There is no rule that says we have to enroll our kids in enough activities to fill an entire day, or, as the author puts it, “schedule in time with friends the way students with 4.0 G.P.A.’s make sure to sign up for community service because it looks good on their college applications.” I think we fear the idea of doing nothing, because society tells us we have to always be doing meaningful things at all times, or our lives are worthless. There’s something to be said about stopping to smell the freaking roses.
I love the fact that I have the freedom to work from a beach in Guam, as along as it has free Wi-Fi. But according to a new study, this ability to work outside of a traditional office has added approximately 30 extra hours per month to our work schedules. As a firm believer in the fabled work/life balance, this news is unsettling. Are we working more because we can? Or, are we working longer because we fear being out of sight and out of mind?
What is Storify, and how can PR pros use it? (Ragan.com)
Storify is, at its core, a great way to visually show how a story is developing, or recap a story. While it seems to work best as a tool for journalists, there is a place to help visualize a brand. This article explains how PR professionals can use Storify to their advantage, or as another tool in their PR toolbox.
They study cited in this article is the same study I mentioned above, but with a different slant on the data. As the headline indicates, we are working one extra day per week “after hours.” In other words, well, there is no other way to explain it. People are putting in more and more hours after they leave the office, whether because they think they have “no choice,” or because being connected all the time means our clients demand answers. Fast. This data makes a lot of sense, and goes a long way in explaining why we feel we have to busy all of the time.
Why Storytelling Is The Ultimate Weapon (Fast Co. Create)
I like this: “People are moved by emotion.” Even though the feedback on the impact of stories seems nebulous, psychology studies are repeatedly showing that our “attitudes, fears, hopes, and values are strongly influenced by story.” Read on for more. But if this doesn’t show you a shred of why stories are important, than I’m not sure we’ll get through to you.
Did you read anything good? Share it with us.