At long last, Radiolab has finally released a mobile app that puts all of their episodes and shots in one easy-to-listen format. It’s costs $2.99, but that’s a small price to pay to support a great show.
If you are curious about, well, anything, this is the show for you.
On to the links.
The most recent issue of Sports Illustrated features Instagram shots taken by photographer, Brad Mangin. As far as I can tell, this is the first example of mobile content appearing in old school media. Within the article you’ll learn how these shots came to be. It’s worth a quick read.
If you have never browsed the IAMA (which stands for I Am A …) section on Reddit, I suggest you do so. The interviews range from well-recognized people, like Larry King, to less known, but equally fascinating, people like somebody who survived the Columbine massacre. It is a supremely interesting look into the everyday lives of all sorts of people. All of the questions are uncensored and asked by regular people, which makes it far more readable than the canned interviews we see in mainstream media. It truly is an interview revolution.
Not only is sitting all day killing us, but now studies show that sitting at your desk all day is making you dumb. So when the need arises, take a walk. It’ll make you smarter.
The most important takeaway from this article (I think) is that Google has changed the weight of their search engine rankings from backlinks more toward social media “likes.” Why is this important? Because now the focus is on writing, designing and recording real content that people want to read and share. As a PR person, you can see why this is potentially game-changing.
This is a good list to print out and tape on your cube wall, so that the next time you are writing a press release, you avoid using these words and phrases. Unless, of course, you are the PR person for the Westminster Dog Show. In that case, “best of breed” would be appropriate.
That’s all I have for this late edition.
What did you read?