How do people react to your personal brand?
According to an unofficial poll taken of semi-drunk concertgoers from June 2005 to July of 2009, the Iron City Brewing Company is the most popular brand in America today.
I mean, of all the t-shirts I own, this one elicits the most reactions from complete strangers.
The comments I get usually range from "Iron City? More like Iron Shitty!" to "Yeah! Pittsburgh!", which is usually followed by the person pointing at my chest. My wife loves it.
I suppose it's a combination of the type of crowd at the concerts I attend and the fact that everyone gets lubed up in the parking lot a few hours prior to the gates opening, but the key takeaway is that the brand causes a reaction in people that compels them to express their opinion.
If I wore a t-shirt with your face on the front, would it do the same?
