What happens when a newspaper dies?
Forget for a second that the PR industry is also affected by the economic 'doom and gloom' reported on a daily basis.
Because at the end of the day, we can set our sights on another publication if one of our daily newspapers shuts down.
The reporters who worked for that now-defunct newspaper don't have that luxury.
Matthews Roberts, multimedia editor for the Rocky Mountain News, recently compiled a 20-minute video chronicle of the last days of the paper, complete with staff interviews and the reactions of their reading public.
What strikes me the most is that, like other companies and corporations that have recently closed their doors, the head honchos decided to simply walk away, rather than fight. If that's the current mindset, we're in more trouble than we thought.
It's remarkably well done, and worth a look.
Final Edition from Matthew Roberts on Vimeo.
